Bill WorrellMarketing leadership
Bill Worrell

Bill Worrell, MBAMarketing leader · Nashville, TN

Marketing strategy · Revenue generation · AI & automation

I build revenue engines that scale: AI-powered systems, and the teams to run them.

I connect marketing investment to revenue. I build the systems that turn an audience into qualified leads and sales. AI helps me move faster, so I can focus on strategy and show leadership what’s working, what isn’t, and what’s next. B2B, B2C, and SaaS, in-house and agency.

See the resultsLet’s talk

01 / Results

What changed,
and how I got there.

A few highlights from in-house and agency roles. The common thread: big-picture strategy, scalable AI-driven systems, and teams that own their results.

01

QuaverEd

Built the team behind $20M+ in K–12 revenue.

Director of Digital Marketing
December 2020 – May 2024

A music education technology company serving K–12 districts, with a broader portfolio of education products.
$20M+Revenue supported through ABM and demand generation*
9Education product lines brought to market
5Person digital team built and led

*Revenue supported by these programs as a whole, not attributed to a single campaign or channel.

What I did

Built the digital marketing team from the ground up and directed go-to-market strategy across nine product lines, getting Product, Sales, and creative aligned on positioning, launches, and priorities.

Brought paid media, search, web, lifecycle marketing, and events together to reach educators and district decision-makers. I set direction, allocated budget, guided creative, and partnered with Sales on targeting and lead follow-up.

Campaign example: California Proposition 28

When California’s Proposition 28 opened new arts funding for schools, I helped shape a coordinated campaign across email, digital ads, direct mail, and video, and developed the creative approach with the video and animation team.

Watch the Proposition 28 campaign videoQuaverEd / Creative direction & integrated campaign strategy
Team buildingK–12 demand generationGo-to-market strategyCreative direction

02

Allshares / formerly SOS

Leading the global team, and the systems behind consistent demand.

Head of Marketing, North America
August 2025 – Present

B2B software and services for equity plan management.
$500K+Revenue generated through marketing and business development
800+Marketing qualified leads
86Sales qualified leads (opportunities)

What I did

I lead an eight-person US/EU marketing and business development team across content, social, events, digital, design, and web. I set channel priorities, clarified ownership, and work with Sales to tie campaign targeting to lead quality and follow-up.

Put the systems in place for consistent demand generation: integrated campaigns, conference strategy, paid media and creative testing, and HubSpot measurement that shows where to invest next.

Led the brand rollout across the former SOS US team: social account migration, sales decks, templates, and visual assets. I also introduced Claude and HubSpot workflows for reporting, campaign setup, and SEO.

Distributed team leadershipSales alignmentIntegrated campaignsMarketing measurement

03

Agency & founder experience

Stronger results for B2B and consumer clients.

Two roles: C3 Team Agency, and my own consultancy, Amplify Marketing Agency.
60%Increase in lead volume across C3 client campaigns
−40%Average customer acquisition cost
3.2xAverage return on ad spend

C3 Team Agency / Senior Digital Marketing Specialist / April – August 2025

Directed paid acquisition across Meta, Google, and LinkedIn for B2B and D2C clients. I refined audience strategy, funnel priorities, and creative direction, and led two external agency partners.

Amplify Marketing Agency / Founder / May 2024 – August 2025

Advised Bright Dark Creative and Goldy Books on product marketing and campaign strategy, turning client goals into Google, Meta, and Amazon advertising programs. Running my own business meant owning the priorities, the client relationships, and the execution.

Client strategyLead generationAgency oversightPaid acquisition

02 / AI-powered systems

AI across execution
and reporting.

Systems that help a team ship campaigns faster and see clearly what’s working, with a person accountable for every decision.

Faster execution. Clearer decisions.

On the execution side, AI workflows connected to the CRM speed up campaign setup and SEO optimization, so the team spends its time on strategy and creative instead of repetitive build work.

On the reporting side, performance across ads, SEO, email, social, and web comes together in one view, with deal attribution checked so marketing’s contribution is counted correctly. That feeds dashboards, leadership agendas, and decks that explain what needs attention. I review every number and narrative before it goes out.

Before

Manual campaign builds and numbers assembled by hand from each platform.

Now

AI handles the build and the gathering; the team reviews, refines, and decides. 15+ hours a week back.

  1. 01

    Launch faster

    AI speeds up campaign setup and SEO work, so the team’s time goes to strategy and creative.

  2. 02

    One source of truth

    Every channel and the pipeline in one view, with attribution checked.

  3. 03

    Clear next steps

    Leadership sees what’s working, what isn’t, and where to invest next.

  4. 04

    Human judgment

    Every number and recommendation is reviewed by a person before it’s shared.

03 / How I lead

Start with the goal.
Build the team around it.
Let the data decide.

Start with the business goal.

What are we trying to achieve, who do we need to reach, and what should happen next? Those questions set the campaign and how we measure success.

Build a team that owns the results.

I set clear priorities, give people real ownership, and get marketing, creative, and Sales pulling in the same direction.

Let the data decide.

A report should tell us what to do next. I focus on what drives revenue, whether that’s pipeline in B2B or customers and sales in B2C, then use channel metrics to keep improving the work.

04 / Beyond marketing

Lead guitarist for America.
Marketer by trade.

I perform as lead guitarist for the classic rock group America, and I hold a Bachelor of Music from California State University, Northridge, and an MBA from Southern New Hampshire University.

I’ve also written music and gear content for Reverb: more practice turning technical subjects into something people actually want to read.

Read a selected Reverb article

Let’s connect

Have a team to build
or a business to grow?

I’m looking for my next Head of Marketing role: a leadership seat where marketing is accountable for revenue. The quickest way to reach me is email.

Email meConnect on LinkedIn

[email protected]

Nashville, TennesseeLinkedIn